Advertisement reporting has such a use in the field of digital marketing, and by providing unbiased reports, it makes users interested in your business. As a result, the number of sales of your products and services will increase; But this is not all that the report advertises! If you want to know the rest of the advantages of ad reporting and why it is necessary for SEO, don’t miss the rest of this article.
What is an advertisement report?
Advertising reporting in a simple definition is any type of content that is published in exchange for payment, to convey news and reports to people. The advertisement report is prepared in various formats such as print advertisement, online publication, or audio and video content.
The way of writing advertisement reputation is often like story, article, report, and news. In general, it can be said that advertisement reporting is divided into two categories: commercial and political. The general format of writing in both reports is almost the same, with the difference that each advertisement report has its own application.
Commercial reporting is often prepared by sellers or sales representatives of products, and its purpose is to attract customers and connect with more consumers. While political reportage is set with the aim of changing or modifying people’s views on a political issue. Therefore, an advertisement report can be considered as a type of advertisement prepared in the form of a report and used for different purposes.
In order to better understand what an ad report is, it is not bad to take a look at the history of its formation. For the first time, it was in 1945 after the end of the Second World War, that the issue of making an advertisement report was raised. The word “reportage” is taken from the word “Report” meaning “report” and its function corresponds to the same meaning. This type of ad was initially an unbiased report that was broadcast on TV and introduced several products and compared them with each other. In this advertisement report, all the features of the product were described in detail to the audience and conveyed the feeling that the author of the report is benevolent to the customers and intends to help them buy a product. In this way, the trust of the audience was gained and they were encouraged to buy the product that was the purpose of the report.
What are the benefits of ad reporting?
After we understand well what the report of the ad is and how it is formed, we should get information about the benefits of using it. According to many SEO experts, the use of ad reporting improves the site’s SEO, but we need to see what the cause is and how ad reporting affects SEO. Writing an ad report requires both content production and marketing expertise at the same time.
A marketer can convince a customer to buy a product through various methods such as eye contact, phone conversation, body language, and friendly conversation. This is a little more difficult for the writer of the advertisement report because he does not have direct contact with people, but his audience is a group of people who are going to read the report. Therefore, in order to write an advertisement report, in addition to mastering marketing techniques, you must also be aware of how to write the text so that your report is attractive and has the greatest impact on the audience. Many managers of sites and online stores publish advertisement reports to increase their sales, which is an effective measure in attracting customers. The following are the most important advantages of advertising reputation:
The effect of ad reporting on increasing visits
Reportage ads, since they have a reporting and news nature, can be easily introduced on popular sites. If you have published an ad report on your site, you can use popular news sites or other social networks related to your business to introduce the report.
With the help of external links and introducing your ad report on sites that have many users, you will be able to increase the number of visits to your site. Therefore, at this stage, the ad reporting will improve your site’s SEO.
The effect of advertisement reporting on branding
As mentioned, in the field of digital marketing, we are faced with two types of advertisement reports. One of the types of advertisement reportage is the commercial type, which is written with various goals such as attracting customers, increasing sales, introducing products, comparing products and reviewing advantages and disadvantages, etc. Also, sometimes an advertisement report may be published with the aim of introducing a new product or service.
Let’s say you have just added a new product to your online store and you want to let your customers know. The best way to do this is to write an advertisement report that, in addition to informing your customers, also informs new audiences about your brand and business.
Of course, before writing an advertisement report, it is necessary to remember that your content should not be an advertisement, but write it like other articles on your site so that users can read it as a news and interesting article. By publishing a basic and attractive advertisement report, you will be better introduced to the audience and your business brand will be registered for them.
The impact of ad reporting on-site SEO
Having an ad report written using SEO principles and keywords can attract the attention of search engines. Also, publishing attractive content makes the audience enjoy reading it, and the sharing rate increases. But the most important effect that the advertisement report has on the site’s SEO is that it provides you with the possibility of receiving external links.
In fact, by publishing an ad report in the form of a useful and practical article, you can cooperate with other sites and improve your site’s SEO by using external links. When a reputable website links to your ad report, it increases the credibility of your site and guides the search engine to rank your business.
The effect of advertising reporting on increasing sales
Once we understand well what is ad reporting, we will be able to benefit from its many features and benefits. One of the most important advantages of using advertisement reporting is its effective role in increasing sales. As we read in the history of advertising reporting, the audience often trusts a person who is his benefactor and provides him with impartial information about various aspects of a product. This method is known as the main function of reporting, which leads to creating a sense of confidence in the customer. For this reason, by introducing your products and services in a way that your audience likes and trusts, you can have a more persuasive effect.
Finally, when the customer feels that the content published on your site is not an exaggerated and flattering advertisement to sell a product, but a kind of benevolent and friendly guidance and advice, he will be more inclined to buy. As a result, it is important to write an advertisement report in order to induce such feelings to the audience.
What is the effect of ad reporting on SEO?
Most of the people do not take the contents stated in the advertisements seriously and consider them unrealistic or exaggerated. For this reason, they trust commercial advertisements less. The basis of the report of the ad is also formed on the same basis. In other words, the purpose of writing an advertisement report is to describe your business in the form of ordinary articles so that the audience does not think that they are facing an advertisement. As a result, he will not leave the page immediately and will be more eager to continue reading the report. For this reason, many site managers and digital marketers try to introduce their products and services in the form of useful and friendly content instead of filling the site pages with various advertisements.
According to the research conducted in marketing science, people under the influence of the “banner blindness phenomenon” unconsciously refuse to pay attention to the advertisements of sites that all follow the same appearance. Therefore, if you want your business content not to be ignored by your audience, you need to change your style and be different.
Writing an ad report in compliance with internal SEO standards and principles, such as using keywords, specifying title tags, useful content, etc., can improve the site’s SEO. Also, some actions such as link building which is done in line with the external SEO of the site, are possible with proper advertisement reporting. All these factors make you able to increase the rank of your site in Google search results with the help of ad reporting.
How to write an advertisement report? (Important points when writing a report)
So far we have understood what is ad report and why we should use an ad report to promote our business. The next step is to learn how to write an advertisement report. There are various ways to acquire skills in writing reports, such as enrolling in an SEO training course and being trained by experienced professors. Also, by searching and studying some examples of high-quality ad reports, you can follow them and write your report. Below are some general points that you should keep in mind when writing a report:
- Keep the text size moderate. The text of the report should not be too long or too short. Textual content between 800 and 1000 words seem desirable for a report.
- Write the text of the advertisement report in a simple and fluent manner and avoid using difficult words.
- In the advertisement report, you should not directly emphasize the product advertisement, but it is necessary to write in the style of report and interview.
- You do not need to explain all the details of the product or service in the text of the report. It is better to introduce some things in brief so that the audience can refer to your site for more information.
- Use attractive and simple titles. Research the words that users use to search for the product they are looking for.
- Write the report text of the ad in a way that makes customers curious about that product.
- Use photos and videos related to the report to make the text more interesting and get out of the monotony.
- Include relevant links in the report. In the meantime, note that the number of these links should not be more than usual.
Factors affecting the price of advertisement reporting
Sometimes during various festivals, some sites publish free reports and set special conditions for webmasters to order their ad reports at a discount. Other times, you have to pay a fee to get a quality ad report. The price of advertisement reporting on different sites is different and is affected by the following factors:
- Spam score: Sites whose spam score factor is close to zero are less likely to be spam and their link activities are allowed. As a result, the cost of reporting ads on these sites is higher.
- Site credibility: The degree of credibility and reputation of sites is different, and naturally, the more well-known a website is, the higher the price of advertising will be.
- Site traffic: Websites that have high traffic and high visit rates will charge more for publishing ad reports.
Since advertisement reporting is one of the important factors in attracting customers and improving site ranking, it is always mentioned in SEO training materials. For this reason, it is recommended not to neglect the importance of ad reporting and pay enough for it.
Some people mistakenly and in order to reduce their costs register the advertisement report on cheap sites; While you should be careful, the quality of the site is very effective for the successful performance of your report. Try to get help from famous and older sites to insert your report because this issue will play an important role in the SEO results of your site.
Types of advertisement reports
Reports are divided into different types according to different criteria and may differ in terms of application, audience, and publication method. If you compare several examples of ad reports, you will probably notice their difference. In the following, the most prominent types of advertisement reports are introduced along with their features:
This type of report is written in the form of introducing services and products and is usually published on news sites. News reporting is more subtle than other types of advertising reporting, and the audience feels less inclined to buy a certain product or service after reading the article. Although the purpose of writing this report is not to hide the intention of advertising, you must introduce your product in layers of the text so that the audience is not directly placed in advertising conditions. For example, you can start the report by talking about a common problem people have and then list the features of your new product. Finally, you can introduce your product and encourage the audience to buy it with the background you have created throughout the text.
One of the most widely used types of reports is the multimedia report, which does not rely only on written text, but also uses audio and visual elements for advertising. Television programs that introduce several different computer devices and compare them or programs that talk about the advantages and disadvantages of a type of car are examples of multimedia reporting. You should not confuse this type of reportage with TV commercials, because in the commercial messages, the producer’s goal is to sell a specific product, and various tools are used to persuade the audience.
But when you are watching a multimedia report, it seems that a program is completely neutral and only compares the characteristics of several products. But with a little attention, you will notice that the same program emphasizes the positive features of some products and indirectly suggests to the audience that this product is better. For this reason, multimedia reporting is considered the most successful type of reporting.
The structure of the advertising reportage is in such a way that you first raise a problem or an unpleasant issue and then review and introduce the features of your product to prove to the audience that this product will solve the problem. Another way of advertising reporting, which is more professional and has subtle effects, is the review of your products by a third party.
When a third party uses your product and starts commenting on its positive and negative features, the audience assumes that this person is providing an unbiased review. Therefore, in such a way, it is easier to gain the trust of customers and the third party can lead others to buy that product by expressing their satisfaction with the product.
Advertisement reportage is a new way to advertise a business with the aim of attracting more customers. Advertising reporting is one of the oldest marketing tactics and is at least a century old. Although today, newer methods such as internet publications and virtual networks have made it possible to publish advertisement reports and there is a wide platform for advertising products and services of companies.
In order for the ad report to bring the result you are looking for, you must be familiar with the principles of writing a report and choose reputable sites to post your report. In this article from the Niseo website, we tried to define simply what an ad report is and what types it is. Also, strategies for writing an effective and useful report were suggested. We hope this article has guided you in improving your site’s SEO through the publication of ad reports.