All external SEO promotion methods are not focused on link building. You can use these techniques to gain the trust of search engines and become famous in the digital world. Of course, take into account that along with foreign SEO training tricks, there are more techniques for branding and marketing.
Create your business directory and social media profile.
One of the external SEO techniques is the use of directories. After creating a website, building a business directory and social media profiles are the most important next steps to getting your footing in the digital world. This means making sure that your business and website appear in search engine directories and most major social networking platforms (depending on your business, it can include LinkedIn, Crunchbase, Wikipedia, etc.).
Traditional businesses should also create a page on Google My Business to appear better in search results. Search engines take this information into account when calculating a site’s reputation and often allow for a link to be added.
Using social media marketing
These days, most of the users in foreign SEO training are looking for a strong presence in the digital world. Although social media metrics such as likes and shares do not directly affect off-page SEO, they have many indirect advantages.
Developing your presence on social networks will definitely increase the popularity and influence of your brand. This can promote your brand, increase content availability, and ultimately add traffic to your website, all of which will improve SEO.
To do this, create shareable content and encourage users to share your content with a share button. Always actively maintain your presence on social networks.
Connect your popularity to influencers
Industry influencers in your market and other brands that make sense as strategic partners can accelerate your reputation.
To use this technique, share your content and play an active role in marketing your brand. Adding traffic, popularity, and power to the site, will improve off-page SEO and also introduce the brand to the new contacts you want to attract.
When using these offsite SEO techniques, you should carefully monitor your site’s standards to identify issues that affect performance and adapt your strategy accordingly.
These methods, in connection with successful off-page SEO, will improve the reputation of your site and also make search engines pay more attention to your website. All these things that were said in foreign SEO training are related to branding and reputation in the digital world, but there are other important topics in foreign SEO that we will examine below.
Building backlinks and external links?! Two separate reasons
Many novice SEO users and experts consider external link building and backlink building as a kind of process in the field of SEO, which is a completely wrong idea. In the following, we clarify this issue for you:
Making backlinks: Backlinks are links that are given to your website from other sites. Backlink building is also a set of actions to build links from other sites to your website. These actions include a series of techniques that we have fully explained to you in the backlink-building.
External link building: Creating links from your site to other sites is called external link building. This process should be done according to its important points and cases, which will cause the least damage to the reputation of your site.
5 Practical Techniques of Foreign SEO 2023
Considering the many years of experience of the Creative Bak team in the field of internal and external SEO, in this section we intend to summarize external SEO techniques for you in 5 different sections:
1- link building
We have explained this section completely in the heading of the most basic technique of external SEO. The important thing that you should know in this section is that all these techniques together help to optimize your site’s external SEO. If you do link building completely and comprehensively, that is, you will benefit from all the techniques mentioned in the SEO training courses, you will not need 4 more techniques.
Two important factors in external SEO link building are:
Site domain authority (Authority): Domain authority is a very important issue that you should not ignore in building backlinks. Usually, SEO experts check the validity of the domain before building a backlink on a site. Domain authority is a dummy factor by Semrush, Moz, and Ahrefs SEO tools. To make the work of SEO experts and webmasters easier, these tools check the domain of a site and determine a number for it, thus showing the strength of the domain.
If you get links from sites with high domain authority, Google will pay more attention to you and change your ranking better.
A number of domains: Getting 10 links from 10 different sites is much better than getting 10 links from one site. The best strategy for building backlinks and external SEO of the site is to find sites related to your work topic and try to get backlinks from them. In this case, the quality of the backlinks you receive will increase and you will get a better rank in Google.
2- Content marketing
Content marketing is a very important and practical technique in Off-page SEO. If you fully understand what external SEO is, you will come to the conclusion that in addition to building backlinks, you should market your content so that the content can generate income for you.
Comprehensive and complete and effective content can easily impress users and persuade them to become your permanent customers. Now, how to produce effective content, how to share this content, and how to earn money from your content, all require formulating a content and marketing strategy.
Some of the most important channels for content marketing and external site optimization are:
- Optimal communication and extensive public relations (PR)
- Types of social networks
- Influencer marketing
- Guest post