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The best SEO techniques to increase website rank

SEO techniques in 2023

best SEO techniques to increase website rank are actually the best and fastest methods that can be used to increase the rank of a website. If you intend to improve the ranking of all pages of your site, we suggest that you use the most specialized SEO techniques presented in this article in your work process.

There are many factors that you should pay attention to; From content to backlinks. As a result, it is natural that you have to have a considerable amount of patience for these SEO techniques to give you the desired result. But when you use the following SEO techniques, you can easily outrank your competitors.

These techniques are derived from our experiences in various SEO projects. We will review each of these techniques for you below:

1- Writing long articles

For a long time, SEO experts have emphasized the importance of the quality of the content you produce. There is no doubt that one of the most important factors in improving your search rankings is content. Therefore, you can never completely ignore content length.

Long yet conceptually deep articles that cover a wide range of topics can help you rank higher. In order to understand the exact relationship between the length of the content and its effect on increasing the site’s rank, Neoseo has conducted research in this field. In this research, more than one million searches were analyzed. The important point that we got from these statistics was that almost all the first to third ranks had contents of more than 1500 words.

This method is only one of the SEO solutions and does not guarantee success by itself. Naturally, you shouldn’t expect long articles to magically increase your post’s rank in search rankings. Anyway, content length is one of the best SEO techniques and the issue that should be observed in their case is to create a balance between content quantity and quality.

Teaching SEO techniques, SEO techniques, SEO techniques
Teaching SEO techniques, SEO techniques, SEO techniques

2- Using the Bucket Brigade technique

SEO is not only about keywords and how to place them. When users visit your website, two things can happen. They may continue reading your articles or leave your website immediately. The latter is a big problem that can negatively affect your website’s page rank.

If you want your search rankings to improve, you need to ensure that visitors spend more time on your website. A simple way to do this is to format your content in a compelling way. By using the Bucket Brigade technique, you can make them inclined to continue reading the article you want. Bucket Brigade is a writing technique that can encourage your readers to stay on your site.

When you are writing an article, you must make sure that the flow of your writing is smooth. Ideally, each sentence should lead to the next. Similarly, each paragraph should prepare the readers for the next related topic. You can connect the contents by using some short sentences at the end of your sentences. Be careful that this case, like other SEO solutions, requires a lot of attention and precision, and the quality of the text of the site’s content should not decrease.

3- Updating old contents

In order to get the most out of the content, the best SEO method in this field is to update the old content of your website. For example, let’s assume that two years ago you published content about SEO techniques or the introduction of the best SEO solutions for your site. Naturally, two years ago, Google made important updates to its ranking algorithm. As a result, the best thing is to create a list of such content and update the information on all of them. After updating the information on these educational contents, you should optimize them well according to the new ranking factors.

This SEO technique is an easy way to get more content in less time. Also, this technique can help your site posts reach a wider audience. You will definitely see a good rank increase for some updated posts.

4- Building high-quality backlinks

When websites with high domain authority link to your website, your credibility will increase. Quality backlinks can give you more value than your competitors. For search engines, quality backlinks are equivalent to increasing confidence.

So, when you have a lot of quality backlinks, you are more likely to rank higher in the SERPs. This is one of the most important SEO techniques that can directly affect your website’s ranking.

By using guest posts and effective collaboration with social network activists, you can get quality backlinks. Sometimes, other websites may even link to your website without your request. This is not a problem for you unless link spam or untrusted websites are involved. As a result, it is very important to analyze all the incoming links to your website.

What are SEO techniques, SEO techniques in WordPress, SEO solutions

5- Conducting keyword research correctly

Before finalizing your content creation ideas, you should spend some time researching and finding the right keywords for you. Keyword research is an SEO technique and an easy way to find out what people are searching for. Based on this, you can be more relevant to your contacts.

If you use the right keywords, you have a better chance of getting higher rankings. For keyword research, you can use search engine tools such as KWfinder, Moz Keyword Explorer, or Google Keyword Planner. Of course, the services of these keyword research tools are limited and you have to pay a fee to remove this limitation.

6- Important points about choosing keywords

Suppose you have a website and you intend to make a part of it available to users as a store. In order to advance this goal, you must put content on your website and introduce products to users, and you must use appropriate keywords in this content. Now, what points should we pay attention to as SEO techniques to choose keywords for important pages? In the following, we fully examine this issue:

Study about the business: When you start designing a website, you definitely have a business in mind that you are thinking of expanding, so you need to have information in that field. As your knowledge increases, you can come up with better ideas. By researching your work, you can get to know the users’ needs and make better decisions.

Identifying goals: For keyword research, you need to consider what exactly your business is aiming for, or what is the topic of your website. What should you do on the website? All of these questions have appropriate answers that you can find suitable keywords for.

Knowing the audience: you have to put yourself in the shoes of the users and create an idea in your mind of what they need, for example, a person who owns a restaurant, if he wants to expand his business, should think about the keywords that Put a lot of research into your website, because people searching the internet can find your website with keywords.

Preparing a list of keywords: Another thing that can be done in keyword research is to put the keywords you are considering in a list and choose the best one among them.

Using Google tools: Google Adwords is one of the tools that can be used for advertising on Google. In this tool from Google, there is another tool called keyword planner, in which you can put a list of prepared words, in this way you will find out in what time frames these words have been used and finally the result will be put in front of you and categorize important keywords for you.

SEO for internal pages: The way to use keywords is that you should not use them all on one page, but you should prepare separate content for each keyword, especially if you use your keywords on different topics. you have chosen So, as one of the SEO techniques, you should know which words to use for which page.

Keyword Research Update: Most likely, when you are choosing keywords, you are worried about choosing the best ones, but we must say that you can add new keywords to the page at any time. There are statistics that by installing them on the site, you can find out what words the users use for searching on the site. With this, you will find more suitable keywords and you can use them to optimize the site in the future.

Competitor review: You may think you’ve performed the best when it comes to keyword research, but you can only be sure you’re performing well when you measure your competition. You should do a lot of research on your competitors. By identifying your competitors, you can also find important keywords.

Site SEO methods

7- Website analysis in different time periods

One of the best SEO solutions is to constantly analyze the optimization process of your website. It may take some time to identify your weaknesses and improve those that need improvement. Timely SEO analysis of your website can help you a lot in getting ahead of your competitors.

SEO analysis, which is undoubtedly one of the most effective SEO techniques, actually gives you the insight to make the most of your website’s current state. This category of site SEO solutions may seem a bit simple; But with a simple check, you will find that most webmasters neglect to do them.

8- Don’t forget cannibalization!

Keyword cannibalization happens when the information architecture of a website relies on a single keyword or phrase in different parts of the site. We also mentioned in the SEO tutorial that while this may happen unintentionally, having a bunch of pages targeting the same keyword can be a pain.

It can also happen when you don’t respect Google’s guidelines about keyword stuffing on multiple pages. Most of the time, the goal of keyword stuffing strategies is to rank for a specific phrase.

As one of the SEO techniques, you should know that if several pages want to rank for the same term, Google does not know which page is more suitable for a specific query.

Google will crawl your site and find dozens of different pages for the same keyword, But it should choose one of the pages that seem to have the most value for the search term. If you were expecting to gain SEO with this strategy and get your entire website ranked higher thanks to this keyword, you’re out of luck. Plus, you’re missing out on other great SEO opportunities, including:

Conversion Rate: Why waste time on different pages with the same goal when one of these pages converts better? In fact, an SEO technique is that you should focus your efforts on one of these pages, rather than spending energy on low-converting versions with the same traffic.

Content quality: If you are targeting multiple pages with the same keyword, they should also be about the same topic. What you risk is duplicate content and poor-quality content, and you reduce your chances of getting referrals and links.

Inline anchor text: If you are targeting different pages with the same topic, you increase the chance of losing the value of inline anchor text on the same page.

External Links: External links can increase the SEO value of a page targeting a keyword. However, if you have different pages that address the same keywords, your external links will be split between different landing pages. So you share the external link value between different pages instead of concentrating it on one.

9- Basic internal linking

Some of the tips in the field of teaching SEO techniques are less popular from the point of view of some managers and SEO specialists, and many site managers are unaware of them or do not pay enough attention to them. The use of internal linking in optimizing the site and increasing its ranking is one of these issues that many are unaware of.

In general, the types of links that exist on a site indicate their importance and value to Google. Google tries to create a good user experience for its users, and for this reason, it has great obsession and sensitivity in choosing sites for the first results page.

By using link building, whether internal or external, you understand to Google that the content of your site is of high value and Google can display it as one of the first ten results. Next, we will examine what internal linking is and how we can make the best use of it as one of the most important SEO techniques.

The use of internal linking in websites is to link different pages to each other. For example, let’s say you have a content creation training site and you publish training materials on a daily basis, sometimes it happens that in order to start teaching a subject, a person must have prior knowledge.

Since repeating a topic on the site is prohibited by SEO rules, you should not restate what you have already explained. In this case, you simply create an internal link and connect it to the page where the tutorial is located.

The point in this regard is that many webmasters and site managers do not pay much attention to internal links and may use them very little. This will increase your chances of getting ahead of your competitors and you can improve your site’s ranking much more easily.

The importance of internal links on the site: Now we come to examine the importance of links and why we emphasize them so much on its use.

Valuing the pages of the site: When you use internal links to link different pages of your site, you show Google that you have a planned site with good-quality content. Of course, you should note that the linked page must be related to the topic you are discussing so that its value can be clearly defined.

Easier indexing: The use of internal linking is not only in increasing the site’s rank and improving its SEO, but it is also a great help to the crawlers that index the various pages of the site. Google itself has stated that the crawlers find and index its pages through the links on the sites.

Increasing the depth of visitors’ clicks: Another advantage of internal links is increasing the depth of visitors’ clicks and reducing the bounce rate. When you introduce other content of the site in your content, the audience will visit that page to get more information and it will reduce the bounce rate.

Increasing users’ interest in the site:  Finally, with internal linking, you can attract the interest and attention of users and make them loyal and regular customers.

Teaching SEO techniques, SEO techniques, SEO techniques
Teaching SEO techniques, SEO techniques, SEO techniques

10- Important tips for sitemap optimization

In this section, as one of the SEO techniques, we are going to explain to you the important points that you must know to optimize the site map.

A sitemap is a list of all the pages on a website. In other words, the site map means a complete and comprehensive plan and diagram of the website. This design allows search engine crawlers to find, review, and index the content of various pages.

In general, there are four general categories of sitemaps:

  1. Normal XML sitemap: This type of sitemap is the most common and widely used type of sitemap.
  2. Video sitemap: This sitemap is used to help the search engine understand the video content on the page.
  3. News sitemap: This type of sitemap helps the search engine to find content approved for the news section of the search engine on the site pages.
  4. Image sitemap: This type of sitemap helps the search engine to find all the images on the website.

You should note that there are certain factors and steps when making a site map, paying attention to them will provide the site with a good site map. These steps are:

Step 1: Review the structure of the pages: The first thing to do in the field of creating a site map is to review the content on the site and how this content is structured. The heart of any structure is the home page of that website. But one thing that should not be forgotten is that not all pages are equally important from the point of view of SEO. For this reason, the hierarchy of the pages on the site should be recognized based on their importance. Keep in mind that a well-structured website is a structure that allows you to access any page of the website with a maximum of 3 clicks.

Step 2. Coding for URLs: After specifying the importance of the pages and the fit of this importance with the structure of the site, it is the turn of coding for URLs. The way to do this is through the use of XML tags in URLs. Keep in mind that this coding is a delicate task that requires a lot of attention.

Step . Code Validation: There is always a possibility of mistakes or errors during manual coding, but if you want the sitemap to function properly, you must be sure that the written codes are free of any errors. Fortunately, there are tools that help in code validation.

Step . Adding the sitemap to the root and robots.txt: Specifying the root folder of the website and adding the sitemap to this folder is one of the important steps that should not be forgotten. This will add the sitemap page to the website. Adding the sitemap to robots.txt will also provide the necessary instructions for indexing the site content for search engine crawlers and thus facilitate this task.

Step 5. Registration of the site map: now is the time to register this map in search engines, especially Google. The point that you should pay attention to in this field is the possibility of free site registration in Google and as a result, registering the site map in this search engine. This possibility is an opportunity provided by Google to make it easier for site administrators. To register a sitemap, you must go to your site’s Google search console and register the map in the sitemaps section.

Suggestion: If you cannot go through the above steps professionally, you can create this map using tools such as Yoast SEO WordPress plugin or other SEO plugins and then register it in your site’s search console.

11- Video optimization for web pages

There are various SEO techniques that can be used to increase the site’s rank, one of which is video SEO. Maybe some people are familiar with the concept of video SEO. In fact, the purpose of using SEO is that users can access their favorite content as quickly as possible and the site owners get more ranks.

Teaching SEO techniques, SEO techniques, SEO techniques
Teaching SEO techniques, SEO techniques, SEO techniques

 What is the meaning of video SEO?

Many people may be faced with questions when they start SEO. According to the statistics obtained, it can be said that people spend more than 6 hours watching videos during the day.

Most people are very interested in watching videos, even in many cases they will provide users with tutorials using videos.

Video SEO is one of the factors that increase the number of website visitors, this action is done by increasing the quality of videos. In order to increase the ranking of your website in search engines, you must optimize your content. Optimization makes search engines check the uploaded content.

It should be mentioned that robots are not able to review videos and can only see the text and titles of videos, but in general, there are different ways that can be used to attract the attention of search engines to videos.

In this part of SEO techniques training, we are going to teach you some tips to optimize site videos. You should have detailed information about the strategies that can help SEO optimization. Note that no matter how much you increase the rank of your site, you can communicate with more audiences.

 Different methods of video SEO

All the websites that are active on the internet can get ranks using the video tab, but we must say that not all of them will be able to get high ranks in global searches using video. get

There are many things you can do to increase your website’s credibility and get high rankings for your uploaded videos. After answering questions such as what is SEO video, you should go to different techniques of using video SEO, which we will explain below.

Content optimization: You may think that only by improving SEO you can get high rankings and attract the attention of many audiences to your website, but we must say that SEO is only part of what you have to do. No matter how professional you are in SEO, you should pay a lot of attention to video content. Content optimization is one of the techniques that can make your video media more visible.

For this, you must make sure that your content is shareable and can be linked to, that is, the content provided must be related to your video so that the audience is encouraged to share it. In addition to the techniques that you do for video SEO, the videos that are uploaded must be of very high quality in order for them to make significant progress.

Proper title and description for the video: Another technique that can make your videos appear to more people and have a high rank is writing proper titles and clear descriptions, which are very important. Keywords should be used in your videos to define the purpose of the video. Note, put the video first in your article.

12- Use of schema codes (schema markup)

For many of those who have just become familiar with SEO, this question has arisen, what is the relation of schema codes with SEO and what is their use in terms of site optimization?

If we want to answer this question very simply, we must say that schema markup (coding) is related to the internal SEO of the website, which provides the possibility for search engines to access the right information. That is, in general, the markings that are done for website pages are called schema.

 How to use schema codes

There are different ways that you can use schema codes on your website. Free tools, writing dedicated codes, ready-made plugins, etc. are all used to use schema codes. In the following, we will review how to use schema for you.

Microdata: One of the methods that can be used to mark the schema is microdata. Microdata is information that is placed in parts of a page and defines the topics of each part. Microdata includes three tags that can be used to write a schema code, so as one of the SEO techniques, you should know that microdata is very important for website SEO.

Each microdata tag has specific topics that are used to write content. These three tags will display the subject of the content, its scope, and details.

JSON-LD script: There are scripts for structuring the information that exists in the web world, one of which is the JSON-LD script that shows the data in a way. In the topic of using schema codes, it was said that using markup makes your content easier to find by search engines, so if you plan to use JSON-LD script, you can use two programming methods and Use free tools.

 What is the effect of schema in SEO?

SEO or website optimization helps your site rank higher and more users access it. Therefore, using schema markup can help your website rank a lot.

Schema can identify data easily, maybe we say to ourselves that we use videos, images, content, products, etc. for website pages, so is it necessary to use schema for all of them? We must say that it is not necessary that all these contents have schema marking, but by giving a lot of information to other schemas, you can increase the SEO of the site with positive effects.

 types of schema

In the continuation of this section, it is better to provide you with information about the types of schemas. Schema is generally divided into 7 categories. These 7 categories are:

Organization schema: One of the existing schemas is the organization schema that is used to introduce organizations, for example, if you search the name of an organization in search engines, if that company has used the schema on its website. You can view the information.

Individual schema: This type of schema is used for individual information and is mostly used for birth dates, family members, etc.

Review schema: Schema can also be used for products and it is used to check the points that users give to products.

Video schema: In the topic of SEO techniques,  we can refer to the video schema, which is used to index video content.

Schema of local businesses: This type of schema can be used for local SEO and optimization of a website in the subject.

Question schema: By using this type of schema, different questions from users can be displayed with their answers before clicking.

Breadcrumbs Schema: This schema is used for pages that have links.

13- Increasing the click rate and its solutions

One of the SEO techniques that every SEO should know is to increase the click rate of pages with different methods. Improving your click-through rate can help your business achieve significant gains in brand awareness, customer engagement, and ultimately sales. In digital marketing, CTR is abbreviated as Click through rate.

This is an important metric that measures the number of people who clicked after viewing your page or ad. If you do not know well what the click rate is and how to increase it, be sure to stay with us until the end of this part of the SEO techniques tutorial.

 What is the click rate?

Click-through rate is the percentage of users who click on a specific link relative to the total number of users who view a page, email, or ad. The ratio of people who see your ad or free product listing and ultimately click on it.

CTR can be used to measure the performance of your keywords and ads and free listings. CTR is the number of clicks your ad receives, divided by the number of times your ad is shown:

Teaching SEO techniques, SEO techniques, SEO techniques
Teaching SEO techniques, SEO techniques, SEO techniques

For example: If you get 5 clicks and 100 impressions, your CTR will be 5%. Each of your ads, listings, and keywords have its own CTRs that you can view in your account.

An increase in ctr is a good sign that users find your ads and listings useful and relevant. CTR also contributes to your keyword’s expected CTR, which is a component of ad ranking.

You can use CTR to measure which ads, listings, and keywords are successful for you and should be improved.

The more related your keywords, ads, and listings are to each other and to your business, the more likely a user will click on your ad or listing after searching for the keyword.

How to understand the CTR of a page?

If you have activated the Google console search tool for your website, in the Performance section based on graphs, it shows information about the entries, the number of impressions in Google results, the number of cars, and your rank in Google results. Now, by defining a page as a query, you can see the CTR rate of the page in a specific way, in different time frames.

 Ways to increase the click rate

Put your main keyword in the display URL: The display URL is different from the destination URL. This app helps users visualize where they will end up after clicking on the ad. Including a chosen keyword in your display URL can help boost it, increase ad relevance, and in turn improve your Quality Score. URLs that contain a keyword have a 45% higher CTR than URLs. Those that don’t have keywords have them.

Optimize your headline: Most of the time, headlines get the most people’s attention, so you need to make them as catchy as possible. Make sure the main keyword is in the first part of the H1 heading, as Google reads them from top to bottom and left to right. It also makes your ad more relevant to the user and will probably increase ctr. An attractive and click-inducing headline becomes attractive with specific phrases and words.

For example, using the phrase free, best, most important, basic, special discount, etc. are among the phrases that make users eager to click on a link.

Try adding the special offer in your headline: Who doesn’t love a good deal? As a general rule, users are more likely to click on an ad that offers a profit. For example, the discount technique buys one get one free. This action leads to an increase in ctr. It is better to find things like this for your industry so that you can increase the click rate of your pages in Google results.

Update your visuals: Human attention spans are remarkably short. Therefore, an impressive visual image can make all the difference in your CTR and ultimately the success of your campaign. In fact, using images in your campaign can increase CTR by up to 42% in emails.

Use schema codes: In the previous section, we have fully explained what schema is, what it is used for, and for what purposes we should benefit from it. Now, as one of the ways to increase the click rate and one of the important SEO techniques, it is better to know that schema is the most valuable technique to increase the click rate. As a result, be sure to activate this section for all pages that have reached the first page in Google results.

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Zabih Bakhtiari
Zabih Bakhtiari

"I created a website sharing my tech expertise and offer web design and development services to assist others."

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