Site optimization for search engines or SEO has emerged as a very important profession in recent years due to the increasing power of search engines such as Google. As companies try to increase their site’s ranking in search engine results pages (SERPs), they turn to an SEO specialist to accomplish this goal. SEO specialists are tasked with increasing the site’s ranking in search engine results and often do not need to have full knowledge of site design.
Some SEO prerequisites that will be stated below are necessary and knowing and mastering some others is an advantage for an SEO job. But it is recommended that if you don’t want to master one or more items, at least gain a sufficient understanding of the related items.
1. Relative familiarity and ability to work with computers
Fortunately, nowadays most people have the ability to work with computers and Windows to an acceptable extent, but if a person does not have this skill, there is still no need to worry; Because learning how to work with a computer to meet the needs of SEO is not a difficult task, nor does it require spending a lot of time.
In the following, we will mention some of the most important things related to working with a computer, which is considered prerequisites for SEO:
- Creating a folder
- Transferring files from one folder to another
- Rename files and folders
- Install or remove programs
- Ability to work with FTP program to transfer files on the web platform (not necessary)
Be careful, many SEO professionals do not have the last skill mentioned above, so as said, this item is unnecessary and is used in special cases.
2. Getting to know web browsers
This SEO prerequisite is one of the important and necessary things. An SEO worker must be able to recognize the characteristics and differences of different browsers and know the important cases of using them. In the following, we will discuss the most important prerequisites for SEO training that are related to browsers:
- Manage browser tabs (browser tabs)
- Getting to know Private Windows and the Incognito tab, as well as their features and uses
- Getting to know the Inspect section, especially displaying web pages on different devices through this section
- Ability to work with browser extensions (Extensions)
3. Getting to know the concept of Responsiveness
Responsiveness refers to the proper display of web pages on different devices, especially mobile phones, tablets, and computers. Due to the fact that today people use many different devices, it is necessary to make sure that the web pages are displayed correctly and without any problems in all the devices and dimensions of the common screens.
Websites that are optimized for different devices are called reactive or responsive, and this factor is one of the important factors for ranking pages by search engines; For this reason, familiarity with the concept of responsiveness is considered a prerequisite for learning SEO.
4. Basic familiarity with HTML and CSS
If your goal in learning SEO is just to create content, you won’t need much in this section. But if you want to go beyond creating content in the field of SEO, familiarity with HTML and CSS codes will be more important for you. But in any case, it is very desirable to read the source code of the web page, which can be displayed in the Chrome browser with the combination keys U+Ctrl, and you can understand its meaning.
Some of the important things in HTML that are considered prerequisites for learning SEO are as follows:
- Title tag
- Heading tags (H1 to H6)
- Important and effective meta tags in SEO that guide search engine robots.
- Strong, Bold tags and the difference between these two tags
- The tag is used for linking.
- div tag (low priority in SEO prerequisites)
- p and br tags
- Alt text of images
5. Ability to work with photo editing software
Skills such as changing the dimensions of images, reducing their size, changing the color spectrum, etc. are considered prerequisites for SEO. In many cases, you will not have enough time or skills to produce visual content for web articles; For this reason, you must be able to make significant changes to the images available on the Internet so that they are not considered duplicate content by search engines.
As you know, Photoshop is the most popular and famous image editing program, and by learning the basics of this software, all your needs in this part of SEO will be solved. Some of the important things that are considered prerequisites for SEO education in the discussion of image editing will be mentioned below:
- Logo Editing
- Change the background color of images
- Quick editing of photographed images
- Resize images
- Reduce the size of images
6. Relative familiarity with internal and external SEO
When learning any science, you must know its prerequisites. Regarding SEO prerequisites, it is better to be familiar with the types of SEO and know which part of SEO is meant when it comes to internal or external SEO. Internal SEO means the process of synchronizing the site with the search engine, or in other words, making the site search engine friendly. When using this strategy, we focus on optimizing those website elements that help the site rank higher in search results and thus drive more real traffic to the site.
This type of SEO requires the creation of terms in the elements of the site so that search engine crawlers can more easily find the pages of the site and index it’s content.
The important thing about internal SEO is that by using this type of SEO, both content and HTML codes on the site are optimized. Now and continuing to answer the question of what is internal SEO, we will go to the reason why this type of SEO is important.
The importance of internal SEO
In this sense, internal SEO is an important part of the prerequisite of SEO training, which helps search engines interpret the content of website pages. If the crawlers cannot enter the website pages, the search engine will not be able to index the information on the pages, and as a result, the website pages will not be included in the search results.
Internal SEO versus external SEO
When we are dealing with this issue, the issue that must be addressed is the issue of its difference from foreign SEO.
We must remember that the prerequisites of SEO training, optimization, and internal SEO focus on making changes to those internal factors of the website that improve the overall ranking of the site, but external SEO focuses on external factors that affect the ranking. Site classification has an effect.
Some of the most important things in internal SEO are:
- SEO content pages
- Optimizing meta tags
- Optimizing page addresses
- Internal linking and related actions
- Optimizing page titles
Some of the most important things in foreign SEO are:
- Making backlinks
- Advertising in different ways
- Activity on social networks to attract input
In this context, we tried to explain the most important and basic prerequisites for learning SEO. SEO can be so beneficial for your business that you can’t even imagine. All these prerequisites help to learn SEO and succeed in this science.