At a basic level, you can think of SEO like this:
Everything on the Internet is content or a link (between different pieces of content).
Any content that has more quality backlinks has the ability to increase the site’s SEO ranking in Google. These contents get the most traffic for different types of keywords and also increase the ranking.
Page A: has more links from similar quality pages than Page B: Hence, it has a higher ranking validity
The quantity and quality of a page’s backlinks are one of the most important external factors affecting the page’s credibility and ranking in search engines. But also a wide range of internal factors also affect the performance of the page. Image SEO is one of them.
Photo optimization is one of the elements of the site’s internal SEO that receives less attention. But this does not mean that photo SEO is not very important. In fact, if you’re not careful, poor image SEO can hamper your page’s ability to get links, get indexed, and ultimately gain valuable organic traffic.
7 very important steps in image SEO
The good news is that you can make a huge impact on the optimization of your site’s images with just a few steps in this part of image SEO training. In the following, we will introduce seven very important steps that will optimize the SEO of images.
1- Reducing the size of photos and online compression of images
The size of the photos alone has a great impact on the site’s loading speed, and this has an impact on the page’s overall ability to rank and receive traffic. Site speed not only affects the user’s ability to move between pages on the conversion path but is also an active ranking factor. If your page is slow, Google will not look favorably on it. For this reason, you must use image compression.
You may not be familiar with PageSpeed Insights. This tool is very useful. You can enter the URL of your website and Google will provide you with very good evaluations that indicate problems related to the page speed of the site. You can run several of these tests and notice a common pattern in these tests.
Images that are inappropriately sized are usually the most important factor in slow site speed. Because image SEO and page speed are closely related, image compression is one of the most important actions in photo SEO.
You can easily switch between the different tabs of this tool and see the images that are causing your website to slow down. You can also see how much space you save by compressing images.
You can use a tool like TinyPNG to compress your images at once, or based on your own CMS, you can use different tools or plugins to optimize images for SEO and compress images.
2- Uploading images in next-gen formats
Another suggestion for image SEO in the PageSpeed Insights report is to use new-generation formats for images. This option is shown as “Serve images in next-gen formats”.
The formats we are talking about are JPEG 2000, JPG XR, and WebP. If you haven’t heard anything about these formats, don’t feel like you’re too far behind!! These formats are common formats such as JPG or PNG. While JPG and PNG are still common image formats; New generation formats like JPEG 2000 are really superior. Optimizing photos and encoding images with these formats instead of older formats will help you reduce page load times and data usage.
If you want to use these formats, there are many free online converters that will help you.
3- Using the appropriate image scale for your website
The appropriate size of the photo for the site (we mean the dimensional size, not the file size), will change based on your CMS and the format of the page where the image is to be uploaded. You should use the best size for your CMS (for example, Shopify recommends 2048*2048 for square product images). The image you upload should be well-placed in the context of the content…
The image may not automatically resize in your CMS to fit. This resizing causes the image to be resized for the screen but does not reduce the file size. Generally speaking, images with more pixels have a larger size.
This means that the surest way to ensure the correct image size is to choose the optimal image size yourself and crop your image before uploading it. If you have received the image from the Internet, you may need to do a lot of resizing. But if you have downloaded a suitable image or entrusted the production of the images to a designer, you can easily get the right size for the images that are specific to your site.
4- Creating a new image
Stock images are usually easily resized. Most of the images you download from Adobe Stock or Shutterstock or other vendors are sized to match most sites.
But these images are not always as effective as original images and your brand in optimizing images for SEO. Images generated based on internal data or quality images of your own products in action are images that are shared on social media and even searched for in image searches.
More importantly: beautiful and unique images make your page an original and valuable page for users. Occasionally, when experts at Google talk about strong SEO descriptions and image optimization, or when they want to talk about a change in Google’s algorithms that caused a drop in rankings, they They say: Create pages that are valuable to all audiences.
This means you should use images that provide the best possible experience to users.
5- Alternative text with the alt tag of the images
The image alt tag has a great impact when Google wants to determine which image to display in the image search. Google’s information about the image is less than all the other elements that are present in the indexed pages. For image SEO, this means that you have to provide Google with all the information about your images in the right place. There are three main places to do this:
Image alt text or alt tag: image alt text is very useful for people who use a screen reader or in situations where your server has problems and cannot load images (in this case the image alt text on the page is shown).
But in terms of ranking, alt text is the main method used by Google to understand images. As a result, naturally, this text is very important. As a best practice, you should include the target keyword on the page or essential keywords that might be used for a particular image in this text, and remove any tone that doesn’t describe the image well (eg prepositions and …).
Captions: There has been a lot of debate about whether image captions are more important than image alt text. What is the necessity of these titles in SEO images ? These headlines are one of the ranking factors. Because Google uses them to determine the order of presentation of images in image search results.
Description (Caption): Google says this in relation to the text of the description of the image to optimize the photo: “Google extracts information about the subject of the image from the content of the page, which includes the description provided for the image and its title. ». Consequently, you must provide text associated with your image so that Google can determine what the image is. Using these descriptions is one of the best ways to properly describe the image and fit it with the context.
6- Optimizing images for sharing on social networks
Now, in this part of image SEO training, we want to talk about Open Graph tags and Twitter Cards. These are tags in your page’s HTML that ensure that when someone shares the page on Facebook or Twitter, its images and descriptive abstracts are displayed correctly. Naturally, they are very important if you want your image to be shared on social networks and get traffic.
If you are not sure whether you have used these tags, you can search in your source code. You can test your post on Twitter or Facebook to see if it displays properly. The difference between this and simple link posting is that instead of a text link, you present a large image that has a description card related to the relevant page, and people click on it to be taken to your page. become
The implementation of Open Graph tags is again based on your CMS. For example, if you use BigCommerce, you can see the Open Graph section in all your product listings in the final settings (but unfortunately, you cannot use this option on your home page).
If you use WordPress, you probably see this setting in Yoast (a very powerful SEO plugin for WordPress users). You can check all the pages that have high traffic or are valuable for your business using this tool to make sure that these pages can be shared on social networks.
7- Using the lazy loading method
Optimizing site speed is an important topic that is discussed in a separate chapter in SEO services. Apart from the funny name that this method has, optimizing images for SEO using lazy loading can have a great impact on the speed of your site. Because it does not load the images that are in the lower half of the page and the user has not yet scrolled through them.
Google says this: lazy loading can noticeably increase the loading speed of your site on long pages that contain many images below the middle of the page. Because it loads these images when the user needs it or the main content is loaded or rendered. This method is very useful.
Google also uses lazy loading in its PageSpeed Insight. When you perform page speed analysis on your site, you can take advantage of these suggestions.
For example, in the above scenario, you can see that Google tells you that lazy loading can help you. If you are a WordPress user, there are several lazy loading plugins that you can use. For all other users, you should check Google’s guidelines on this matter.
7 practical experiences of Neoseo in image SEO
Google statistics show that images can increase site traffic by 12%. It is natural that social network updates without images will have much less feedback than those with images. Now, if you want your site’s images to play a good role in increasing traffic, we suggest that you use the important tips of the image optimization training that we have presented below to get a good result.
Create images that others want to use
If you’re an internet marketer, you can’t help but use images in your workflow. Using photos that encourage people to use them is not an easy task. The best way you can do this is to produce images that users are interested in. The image you want should include topics that solve the problems of your website visitors.
Present the images in a simple way so that all people can easily understand the concept. People communicate more with images that include things like facts, tips, tips, etc. Be more regular in posting your articles and see how your website audience reacts to each update you make in your workflow. The ones that get the most shares or downloads are the titles that you should focus on more than others.
Use image creation tools and resources
First of all, you need to know what SEO of images is so that you can choose images that improve articles, site content, social network content updates, etc. After that, you should do the principles of image optimization for SEO well and with appropriate strategies.
Shutterstock, iStockPhoto, and adobeStock are the most important platforms that you can use to get quality images and designs. If you want to get quality images while not spending too much for your business, Pexels, Pixabay, StockSnap, and Unsplash are the ones that can help you in this field.
For production and editing, you can use Canva. Canva is the best online platform used to create quality images and graphic designs. With the preloaded templates of this tool, you can make great changes to your photos. Some other image editing and optimization tools are AdobeSpark, Fotor, and Pixlr.
Use infographics to better understand the content of the site
In today’s digital marketing, the use of infographics allows marketers to greatly improve the readability of their content. Infographics actually attract more users’ attention.
In other words, a user may be able to read an infographic several times, but it will not be possible to read a large amount of textual content; Because it is boring for the mind of the reader. Statistics show that 65% of marketers use infographics in the content creation process of their site, but only 30% of them use unique infographics for their business. Creating and producing infographics requires hours or even days of research on the subject and you must have a creative mind in this field.
To do this professionally, we recommend using the following tools:
- Friendship day
PowerPoint is also one of the main choices of digital marketers. In order to properly know what SEO of images is, it is better to benefit from all our techniques and experiences in different projects.
Produce images with high visibility
Now let’s assume that you were able to create photos that are of high quality and value by using the above tips, which are one of the main elements of image SEO training. But imagine that people cannot access these desired photos; What should you do in this regard?
So you know that it doesn’t matter what quality your website images are when someone can’t see them if they need to. In order to increase visits and SEO of website images, you must first prepare your images for search engine crawlers. Since these crawlers cannot decode images directly, you need to make some alternative settings so that crawlers and search engine bots understand and index your website images properly.
In social networks, there is also a section to add text or information to the desired image. For example, you can use famous and popular hashtags to easily increase your audience.
Try to find out who is using your images
As a marketer, you need to know who is using your website photos; If they have not received your permission to do this. This is an important measure for your marketing strategy and business. If you upload an image to the Internet, you can’t prevent people from using it, or you can’t control who can use the content and who can’t. However, there are ways you can find out who is using the images on your site.
Be careful that there is no problem if the images of your site are used in the process of backlinking or crediting. But if someone uses your images and does not have your permission to do so, this issue can affect your rank in terms of search engines, and in terms of SEO, the images are not acceptable at all.
Open Google image search and enter the link of the photo you want. You probably see similar images in this section that are being used by other websites. Of course, there are tools that do this operation for you; Like Tineye and ImageRaider. If you find copied items from your site, you can ask the owners of the websites in question to receive money or valuable links, or you can ask to remove the copied image from the text of your content.
The impact of SVG on SEO
There are many elements that you should pay attention to in website optimization. Factors such as website speed and website page loading speed are among the most important factors that affect website optimization. Any website should be able to load its content in less than 4 seconds in order to get more visitors.
There are various factors that affect the loading speed of website content, one of these factors is SVG. Now the question arises, what is SVG?
The more elements there are on the website, the lower the loading speed will be. One of these factors is the images on websites. Images are usually very large, so they may slow down page loading. We will use SVG images to solve this problem.
To answer the question “What is SVG”, we must say that SVG refers to images that have the SVG extension and save them as vectors. For this reason, loading these images on websites requires very little time. Pixelated images are created from thousands of square pixels. For this reason, when you click on these photos, they lose their quality, but in vector images, square pixels are not used to create photos, but mathematical formulas have been used in them. Because they will not lose their quality when zooming.
Advantages of using SVG images
Sometimes for content that is loaded or when a lot of images must be used in your website, if these images are presented as JPG, they will slow down the loading speed of the content, so as it is said in this image SEO training topic You can use vector images that are of higher quality.
Sometimes you may put content with graphic images on your website, so using these images can make your website look more attractive and attract more users. Using SVG images has advantages that we will explain below.
You may imagine that you are facing limitations when using this type of image, but it is necessary to mention that you can easily download SVG images and compress them, on the other hand, you can easily take pictures. searched for
Sometimes the use of GIFs is required for content. In this situation, you can easily create vector images as moving images, on the other hand, they have a smaller volume and will not slow down the website when loading.
The images that are presented in JPG format, when you plan to print them, may be printed with low quality, but according to the content that was expressed in this image SEO topic, it can be said that the printed version of SVG photos is very They are of quality.
One of the most important advantages that can be expressed about SVG images is that these types of images will have a positive impact on website optimization because due to their small size, they will not slow down the loading speed of content. On the other hand, this type of image can be easily indexed, because they are presented in XML format, so use vector images as much as possible in your content.
As mentioned above, if you want to download pixel images, you don’t need to wait. These images will be available to you easily. In order to be able to save vector images, you need to save their mathematical formula, but when saving pixel images, the pixels of the image must be downloaded as a com.
There are many software that can create vector images and allow you to edit these types of images. By using this type of image, you can introduce your website to users in the shortest possible time and get an acceptable rating.
What does the html tag of images mean?
At the beginning of the Internet, web pages contained only text. This formatting made web pages extremely boring and monotonous. Fortunately, this situation did not continue for a long time and it did not take long before the ability to add other types of content to web pages was provided.
Perhaps the first content that was added to web pages after the text was the image and photo content. Gradually, the amount of use of images has increased so much that now you can see fewer web pages that do not use images.
The main solution that programmers used to add images was to use the image’s HTML tag. But what is the html tag of images?
To answer this question, we must first say what is the html tag. These tags are a set of characters that represent a pre-defined command for web pages. In other words, tags are instructions and information needed to display different types of content other than text on web pages.
In this way, it can be said that tags are the center and axis that web pages rely on to operate. Among the different types of HTML tags, we can refer to the reference tag, table tag, title tag, and the like.
So now in response to the question “What is the html tag for images?” We can say that this tag is a command that gives the web page the necessary information about where to store images, how to transfer these images to the page and display them, as well as the information needed for image settings in HTML.
If we want to answer the question “What is the html tag of images?” To give a more complete answer, we must say that the images are not actually placed on the web pages themselves, but by the img tag, the external links of the images are linked to these pages, and as a result, it is possible to display the images on the pages.
The img tag has two main attributes, which are alt and data-src. data-src is the part of the tag that specifies the image access path for the page. In other words, data-src gives the browser the address where images are stored in the web space so that the browser can load the image on the page by referring to that address.
The second attribute of the img tag is the alt attribute. This tag defines an alternative or side text for the photo. In other words, if the image specified in the img tag is not loaded on the page for any reason, the expression specified in the alt attribute will be displayed in the empty place of the image on the page.
Of course, the img tag has other features such as title, width, height, and border. The explanation of these features is beyond the scope of this article, but page designers should also pay attention to these features in order to achieve better-quality images on their web pages.
Now, to the question “What is the html tag of images?” We have answered, let us examine the importance of the img tag in SEO.
Importance of img tag in SEO
Optimizing the img tag, especially the alt feature of this tag, has a direct impact on SEO optimization. The keywords that page designers can enter in the alt tag section are considered by search engines when ranking the site.
Another point is the great importance of images in generating traffic for sites through tools such as the image search section of search engines.
In addition to this definition of the alt feature, it makes it possible to read photos for people who have visual problems, and this means attracting the attention of the forgotten part of Internet users.
One of the important things to keep in mind when using images on web pages is not to use high-volume photos, because these types of photos take a long time to load, which slows down the page. to be
The point that we should mention is the mistake that many designers make in uploading images. Instead of using the alt attribute in the IMG tag, these designers enter the content they need in the form of text inside the image itself.
Although inserting text inside the image is a way to convey information to page visitors, it should be remembered that search engines do not consider these texts.
The best thing to do is to use appropriate keywords in the alt section of the img tag, regardless of whether or not to use text in the image, to increase the chances of the image ranking in search engines.