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keyword research and How it works?

keyword research

As a result, keywords play a very important role and can help improve internet businesses in many ways. In this article, we are trying to understand the nature of research and the selection of keywords for the site and after that, we will tell you the techniques and how to choose the right keywords.

Keywords are a guide that connects different people to the content of your site. Also, these phrases ensure that the content produced by you is searchable and worthy of receiving top ranks. Naturally, choosing keywords for the site is a long and time-consuming process; But doing it is very vital and useful for your site’s SEO. If the keyword selection is done correctly, it will help you to choose the best site optimization strategy for you.

What is the nature of the keyword selection process?

Keyword research is also known as keyword research. This research includes activities during which a comprehensive and complete list of the best keywords for which you need to create content will be prepared. Of course, in more advanced methods of keyword research, we see the collection of more information such as the following:

  • Competitors keyword list
  • Keywords for which a high rank has been received.
  • Terms for which there is no page on the site.
  • The difficulty of the desired key phrases.
  • The amount of competition for each of these terms.
  • A list of the most searched terms that are related to your target.

Reasons why keyword research is important

Choosing the right keyword that has a high search volume is not enough to improve the site. You need to make sure that the list of keywords that you use in the content of your site matches perfectly with the nature of your brand. Here, how to choose the right keywords becomes very important.

Another reason that makes choosing keywords for the site a very important concept is that you can use it to create a very powerful strategy for your content creation. Surely, having a proper strategy for content creation, the SEO process of your site will also improve a lot.

Also, by doing keyword research, you get correct and useful information about your site’s competitors, and with this, you can easily analyze the performance of your competitors. You can find out what keywords they are ranking for or what type of keywords they are focusing on. Then you can show your best performance according to the collected information.

Key phrases are not the only factor in the ranking of sites’ pages, and the Google robot, using many factors and indicators, decides which content has better conditions to rank first in search results.


Learning how to find the best keywords, choosing keywords, choosing keywords for the site

20 interesting ideas and techniques for keyword research

There are many techniques and methods for keyword research, all of which are used by different website owners. Some of these techniques are specific to a specific business; As a result, in this Neoseo article, we have collected techniques and principles that, by using them, any business can do keyword research for its site in the best possible way, and to answer the question of how the keywords of the article find also reach

Technique 1: Study your business

The more information you have about the topic you are interested in, the more familiar you will be with its terms and concepts. With the increase of information, the number of your ideas also increases. When you have more ideas, you can naturally come up with different phrases and keywords.

Also, with more information on the subject, you will gain more knowledge about what users are looking for, and you will be able to better decide which phrases are more suitable to attract your target users.

There are different ways to increase information, we suggest using the following three structures:

  • Talking to users you can relate to and asking about the most important things these users are looking for.
  • Try to put yourself in the shoes of users and make decisions about keyword research as a user.
  • Research the status of keywords that are your target and check the performance of other competitors.

Technique 2: Determine your business goals

Objectives play a very important role in how to choose keywords. In this context, we suggest that you proceed with a structured program; But before creating a plan about your long-term and short-term business goals, it’s best to answer the following questions:

  • What position are you in?
  • What exactly does your brand operate in?
  • What factors make your brand special?
  • What is the general theme of your website?
  • What is going to happen on your website?

After you have answered the above questions well and correctly, it is time to ask yourself what your internet business needs to be successful. Then turn these items into your goals and do keyword research based on them.

Defining goals is also helpful for improving your SEO strategy. Be careful that the more your site optimization process progresses, the better and faster you will reach your goals. A very important point that you should not forget is that the marketing strategy should have a very important place among your goals.

Technique 3: Make a list of related topics

After you’ve determined your overall goals, you need to break them down into smaller ones to increase your keyword conversion potential. Then, specify a list of goals for which you want to get a high rank in Google, and based on them, choose the right keyword for your site.

Of course, be careful that the order of these smaller goals should be based on their importance for your business. It is better that these goals, while being important for your business, also have a good match with the personality and desires of your target users. You need to find out what kind of titles and topics are most likely to attract people to your site.

Technique 4: Choosing the main keywords

After completing the previous steps, now it’s time to find a list of the main phrases of your business that are related to the nature of your entire brand and that users also search for them the most.

Main keywords or target keywords are very important because they can identify other key phrases on your site in keyword research. So for each unique keyword research of your website, you need to be very careful. This prepared list will make the future of your business.

Technique 5: Using keyword research tools

Choosing SEO keywords, choosing Google keywords, choosing article keywords

Many people may wonder why we don’t start using keyword research tools from the very beginning. In response, we must say that this is our main point in producing this article. Many people rush to keyword research tools and end up with no specific results.

The reason is that this category of people generally does not know what phrases they are looking for and what is the purpose of choosing keywords for the site. But if you can define your goals in an organized manner using the mentioned techniques, you can perform the best in keyword research.

As a result, after preparing a complete and correct list of your main goals and keywords, it is time to find other phrases that you want to rank for or that you want to rank for your main keywords. Please specify. This process can be done using the many keyword research tools available on Google. In this context, it is better to target phrases that have the highest search volume.

Technique 6: Checking the purpose of the search

The purpose of the search is the reason why a person used a certain phrase and started searching about it in Google. Examining search intent will help you perform better in the keyword research process for each of your specific titles.

Technique 7: Identify long keywords

Long tail keywords, which are also mistakenly known as long tail keywords, are a set of phrases that, unlike the main keywords, have an explanatory nature. That is, the length of their text is longer than other phrases, and these phrases can provide more explanation about the topic in question.

For example, site optimization is a target keyword and training to optimize site images is considered a long keyword. Getting a rank for this category of phrases is usually easier than the main keywords.

Keyword selection, how to choose keywords, how to choose the right keywords

Technique 8: Checking the performance of competitors

Before we get to the answer to the question of how to find article keywords, you should first know how to check your competitors. You can claim that you have had the best performance in the field of keyword selection when you have analyzed the performance of your competitors well. You need to know which areas of your business your competitor’s website owners are currently improving.

Identifying your competitors will also help you identify the keywords that have the most difficulty getting top rankings. Be careful that even if you have the best performance and your competitors have not been able to surpass you, you should not neglect the importance of analyzing the status of your site’s competitors.

Technique 9: “People Also Ask” box in Google results

This section is the first keyword research technique in Google that is very useful for SEO experts. You are probably familiar with these drop-down boxes. This “People Also Ask” box contains questions related to the searcher’s initial search term. Then it shows the answers that Google has obtained from different websites.

PAA questions aren’t just great long-tail keywords, they’re also great sources of content inspiration. The different ways a question is asked in these boxes can help you develop topics. A piece of content can easily answer PAA questions. For example, “What does a photographer need to get started?” and “What tools do I need for photography?”. Good content can answer all these questions.

Of course, you should not overdo it. While PAAs are used to examine composite categories of one to four questions, most of them present you with an infinite number of questions in sequence. As a result, you have to check the SERP endlessly!

How to choose a keyword

So now the question is, where do all these questions come from? Do people ask these questions? If you have read the previous articles related to PAA, you will realize that Google does not select these queries based on the search terms and some of them do not have any search volume with them.

If you are still not surprised by these topics, we must say that some of these questions are created with weak rules and little value. This shows that many PAAs are based on machine learning!

In other words, Google tries hard to understand the actual search terms and provide relevant search terms so that users don’t have to try anymore. So when users decide to use these questions, we should be able to use SERPs to offer good content to users.

We have created a manual report to get all the benefits hidden in PAA. For each keyword that triggers a PAA box, we want a. CSV file report that lists the “also asked” questions (don’t worry, you just get the number of PAAs available and not to confuse you). Then the URLs that Google used to answer them are displayed in order.

Learning how to find the best keywords, choosing keywords, choosing keywords for the site

When we ran this report for Nikon-related search terms, we were hit with 2,838 new keywords. A quick assessment showed that many PAA boxes presented duplicate questions (65.57% repetition), so we tried to remove these questions. This narrowed down our PAA keyword list to 977 thematically relevant words.

Technique 10: Related searches box in Google results

Another great feature of SERPs is the eight related searches that are displayed at the bottom of the SERP page, which when clicked on will create a new search term for the SERP.

Learning how to find the best keywords, choosing keywords, choosing keywords for the site

For example, we want to review “best professional cameras”. A quick assessment of related searches will provide a list of alternative results that may be useful to us; Like “best pro cameras for beginners”, “best DSLR cameras” etc. These things help us to see how searchers modify or develop their search process based on the initial search term.

The report related to this section is such that you don’t need to check the “Searches related to” section manually. This report itself receives all the items and presents it as a CSV file spreadsheet.

Learning how to find the best keywords, choosing keywords, choosing keywords for the site

The report found 12,562 keywords for Nikon, and just like before, there are a bunch of duplicates. After correcting these duplicates (55.09%), we had 5626 unique keywords.

Technique 11: “People Also Search for” box in Google results

In this keyword research technique in Google, you will understand one of the methods of finding keywords. This phrase, “People Also Search for” or PASF is not a new topic in SERPs. Earlier, in February, this feature was updated and now its level has been improved to a great extent.

Now, instead of sticking to the knowledge graph, PASF attaches itself to organic URLs and has additional search terms (up to eight on desktop and six on mobile) that are related to the original URL. This feature is actually like Google saying, “Well, you didn’t find what you were looking for? No problem, we want you. Try these new ones!”

Learning how to find the best keywords, choosing keywords, choosing keywords for the site

This feature of SERPs needs to be slightly manipulated to be able to use them. You must click on an organic search result and return to the SERPs before the page opens.

Certainly, collecting these phrases requires a lot of work. Fortunately, there is a handy trick you can use to bypass all of this hassle. This lovely Java code was produced by Carlos Canterello and provides all the PASF boxes on a SERP without the need for manual checking.

Learning how to find the best keywords, choosing keywords, choosing keywords for the site

Those who want to do it all themselves can get all the raw HTML SERPs and parse them themselves. No tricks and no shortcuts! Because we love working with data, we extracted and parsed the raw HTML of the SERPs using the STAT API!

Learning how to find the best keywords, choosing keywords, choosing keywords for the site

Almost eight PASF terms were found in every organic result for every SERP, and we got 59,284 new keywords! When we removed duplicates, we had 18,746 keywords. This shows that repeated cases had taken over a large part of it. 68.38% of the cases were repeated.

What keywords to choose for different pages of the site?

If you follow the above-mentioned techniques well, now you have a huge number of keywords and phrases. The important thing is to know which of these phrases to use in the content of your site. By using the following tips, you can easily have a successful response in this field and understand how to find article keywords.

Selection of terms related to site users

Fully knowing your audience is one of the main factors of keyword research; Because this item will help you pass your terms through a filter so that the most important, practical, and relevant ones remain for your site’s content creation. This is one of the most important points that are mentioned in most authentic content creation training classes.

If you have not done any activity in the field of knowing your site’s audience better, it is better to consider the most ideal type of user for your website and start choosing keywords based on that. For example, if the content of your site is sports, it is better to choose words that are for sports enthusiasts.

In this field, you can be more precise. In this way, use age, personal taste, type of culture, and other important things to consider the best audience. The better and more accurately you deal with these things, the easier the process of choosing keywords will be for you.

Rate keyword difficulty from 1 to 10

For convenience, it is better to make a list of the difficulty of all the keywords you have to do better in the keyword research process in Google. The meaning of keyword difficulty is how much you have to work and work on the SEO of the site to reach the top ranks of Google search results for the desired keyword.

If you are at the beginning of your site’s content creation process, we suggest you use those keywords that have a low amount of verbosity. Because the credibility of your site is still not very high and it will be a little difficult for you to get the top ranks in the search results.

How to use keywords on site pages

In the old days, Google’s algorithm was not very strict about its rankings. But now we see that there are many factors to get a better rank. In the early years of the formation of the Google algorithm, to rise in the Google search results pages, you could easily get the top ranks by repeating keywords in the content of your site.

Considering that Google’s main goal is to meet the needs of its users, over the years, this search engine has greatly improved its site ranking factors to satisfy users in the best way. In such a way that it was no longer important that a key phrase was repeated many times in the text of the site’s content, but the important point that Google came to was that valuable content should be able to answer the questions of its audience well.

Here are some important tips to solve the problem of using keywords in the content:

  • Keywords should be your inputs: At the beginning of writing content, instead of asking how to include these keywords in your text, you should ask yourself if this content will answer the users’ questions.
  • It is not necessary to have a separate page for each keyword: if you are writing content for a specific title, it is better to create content for other topics on the same page in addition to writing the text for the desired title.
  • Check competitor performance: Analyze your competitors’ website pages and see how they use keywords in their content.

Where to put keywords?

To do this step, you must have done two things:

  • List of keywords based on SEO
  • List of the best pages of the site

You must do the above two steps correctly. So, it wouldn’t hurt to double-check the steps you went through. In the following, I am going to introduce those parts that are important in terms of teaching SEO keywords to you, so that you can put the keywords you want in them.

1. Page title

Optimizing the page title is a very important part of the technical SEO of the website. As a result, SEO can be a strong start to technical SEO. The page title conveys the main topic of the page to the user. As a result, the first step in which you can communicate with the user is the title. In addition to the importance of catchy titles that you all know, the title should also include your main keyword.

Based on tips from SEO keyword training courses, sub-keywords should not be in the title. You can only use them in the title if the main keyword is present in the title.

Titles are also the first encounter Google crawls with your website. Therefore, whichever way we want to look at it, including the keyword in the title of the page is essential. To improve your performance in this field, I suggest you use the Yoast SEO plugin.

2. Meta description

The second place to look for keyword SEO is the website’s meta description. As I said, the title is the first thing that shows up in search results. After that, the meta description is the meta description of the site page, which is especially important for both Google and users.

Here, in addition to the main keyword, you should also use secondary keywords. Based on experience, it is better to place the main keyword at the beginning of the meta description of the website; This also applies to the title.

You should not write meta descriptions only for the Google bot; Its writing style should be persuasive; So that the user, after reading it, imagines that the continuation of this article will be useful for him.

Learning how to find the best keywords, choosing keywords, choosing keywords for the site

3. Site content text

The most important step is to optimize the keywords in the content text. The reason is quite clear; the content is a very influential factor for Google to rank the pages of the site.

You must increase your accuracy in this part; Poor placement of key phrases in the content text can result in a drop in traffic and even fines for your website. For example, keep in mind that you should not overuse keywords. Of course, I agree that in some content, you will inevitably have to use more keywords than usual. However, you should try to make the user stop reading your content. Nowadays, users are very smart and they quickly realize that your text was not written for them and that your only purpose in creating content was to attract Google’s attention.

An important point that maybe few people tell you is; Even if you only optimize your post for Google, it will not affect increasing the rank and traffic. Google gives this type of content a high rank at first, and after a while, when it realizes that users have not welcomed the desired content, it moves that page to a lower rank.

4. Anchor text links

Links are directly considered the second-ranking factor of Google. Anchor texts should include the main keyword of the destination page. This issue is very important for the Google robot; Because the anchor text and the page of the destination site tend to have a good semantic connection. The fact that you use the main keyword of the landing page in the anchor texts will make the work of the Google robot much easier.

In my opinion, there is no other important point for keyword research and keyword optimization based on the latest Google ranking algorithm updates. If you have any questions, we will be happy to share them with us.

Of course, it is expected that in the not-so-distant future, Google will completely make the use of keywords useless with the updates it makes in its ranking algorithm. We will soon publish an article about this issue in Newseo.

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Zabih Bakhtiari
Zabih Bakhtiari

"I created a website sharing my tech expertise and offer web design and development services to assist others."

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