Being on the first page of Google has been one of the main and most challenging concerns of SEO experts. Being on the first page of Google is only possible if you use SEO techniques in the best possible way.
About 75% of people do not scroll down the page when they are looking for something on Google and do their search. This shows that it is not only important for the site to be on the first page of Google, but your site should be among the top 3 results on the first page of Google using SEO principles.
If you don’t have a good answer to the question of how to get on the first page of Google, you will naturally lose a lot of natural traffic and the number of clicks that are worth the time and money spent on SEO. you will not
You desperately need this natural traffic. Because about 93% of information is exchanged through search engines. According to the obtained statistics, a trillion searches are performed in cyberspace every month.
As a result, SEO of the site, if done in the best possible way, should be able to attract a significant amount of these searches to the pages of your site and thus improve your business. But the problem is that many website owners do not know how to get their site to the first page of Google and as a result, they cannot perform well in terms of optimizing their site pages for specific keywords.
This issue shows that the competition to be on the first page of Google is very high. Therefore, you should use the best techniques that exist in this field. For this reason, we suggest that you read the rest of the article more carefully to understand how the site is placed on the first page of Google.
Be careful that you don’t need to use links or other common site optimization methods to get a good rank for your desired keywords. First of all, we will check what are the reasons why you cannot improve the rank of your site, and then we will teach you the best and most appropriate techniques in this field.
Effective techniques and factors in bringing the site to the first page of Google
You have to use unique techniques to improve your brand. In the continuation of this SEO training article, we will teach you the best tricks in this field.
1- Using long keywords
If you can’t get a good rank for your desired keywords for which there is high competition, using long keywords is one of our most important recommendations to raise your site in Google searches.
For example, if you can’t get on the first page of Google for the SEO term, it’s better to use a long-term keyword like SEO for internet businesses.
Of course, be careful that each of these long phrases cannot bring you a lot of traffic. You can only get the best performance from long-tail keywords if you use a large number of them in your content. According to the statistics, we find that a significant part of Google searches is reserved for long keywords. Long-tail keywords are easier to rank for; Because the competition for them will be much less.
The interesting thing is that store sites can make the most of this issue. According to the SEO training article for store sites, we find that about 60% of buyers use long keywords; Because they want to have more detailed information about the product they want.
Based on published research, we found that Amazon makes about 57% of its sales by focusing on long-tail keywords. As a result, if you can have detailed information about the issue your users are looking for on the site pages, you can provide good performance in bringing your site to the first page of Google.
If you are just starting and want to be on the first page of Google, you should use long keywords and never use short keywords. As we said, the competition in short keywords is very high and it destroys your chance to be on the first page of Google.
2- Using AdWords to be on the first page of Google
Now you may be wondering why AdWords can’t drive organic traffic to your site. Regarding this issue in its effectiveness for many sites, we must say that a large number of Google pages are filled with sites that have used paid advertising and if the user does not scroll the page, it will not reach the SERPs. Many people use these paid results to get the information they want.
The interesting point in this context is that the results seen through AdWords are not completely related to the searched keyword. As a result, you should not necessarily have produced content for the desired keyword; Rather, you can only explain the product or service that you can offer and drive users to your site. Therefore, the way the site is placed on the first page of Google through AdWords is a little different, but it can have a good effect on your business performance.
3- Producing more articles than competitors
You cannot use the same keywords in all or most of your posts; Your strategy should be that each of your posts focuses on roughly two key phrases.
That being said, this indicates that you should produce a large number of articles for your website. The more content you have on your site, the more chances you have to get top ranks from Google. The more content you produce, the more articles you have published on your site, and each of these articles will bring you specific traffic. According to Niseo research, those websites can achieve great success and get top rankings if they have at least 15 posts per month in their content strategy.
Naturally, it is not possible that by producing less content, you can eliminate your website’s competitors and get the first rank in Google search. We suggest that at the beginning of each week or month, you do your keyword research and decide what content is going to be on your site. After that, you can safely and with an application, perform the activities related to being on the first page of Google well. There are tons of keyword research tools you can use to find the best keywords for your business.
The length of your content can also be effective in raising the site to the first page of Google. Google does not give much credit to content that is less than 1000 words. As a result, if you have published short content on your site so far, it is better to quickly add new content to them and implement content updating tips on them.
4- Production of persuasive titles
Titles are one of the most important parts of your content. Without using attractive and persuasive titles, it is very unlikely that you will be able to successfully get on the first page of Google.
Without an optimal and attractive title, even the best content produced by you may not be welcomed by the audience. As a result, before you want to publish the content of your website, you should change its title several times so that you can finally provide the best text that attracts users.
In most centers that teach you SEO, the importance of website article titles is emphasized a lot. As a result, to be on the first page of Google, you must spend a lot of time producing and optimizing the titles of your content.
5- site speed optimization
Your website pages should load as fast as possible on all devices. Slow page speed can hurt your website’s rank. Naturally, no one likes to wait several seconds for a complete site to load.
To check the optimal loading speed of your website, you can use various tools that are active in this field. Neoseo’s suggestion is to prioritize the use of the gtmetrix tool. As a result, if you want to be on the first page of Google in the best possible way, you should pay special attention to optimizing the speed of your site.
6- Effective factors to increase site speed
- Choose a powerful and suitable host for your site. This flow increases the speed of the site, so be careful when choosing a host.
- Use an optimized template. Try to make the template you choose for your site optimally, so to speak, light.
- Reduce the size of your images. Another important issue to increase site speed is the number of images on the site. Try to use images that have a very low size, after reducing the size of the images, you will see that the speed of your site increases.
- Compression of js and CSS files. You can compress js and CSS files using software available on the internet.
- Remove unnecessary plugins. If you have plugins and these plugins are not useful for you, delete and disable them. Do not install them until you need them.
7- Domain name validity
The longer you own a website domain, the more valuable it is. Also, the more valuable content you have in this domain, the more credibility will increase. Try to use the main keyword of your internet business in your website domain. In this case, the chances of being on the first page of Google will increase greatly.
8- Estimating the number of backlinks required
Backlinks are one of the most important parts of the process of being on the first page of Google; If you are familiar with the world of SEO, you know that backlinks are one of the Google ranking factors.
As a result, if you and your colleagues have been asked how to get on the first page of Google, we must say that using valuable backlinks in website optimization strategies can help you achieve this goal.
In addition to the fact that Google itself has emphasized the importance of using backlinks, many studies conducted in this field also show us that the more quality backlinks a website has, the better it is. It gets much better traffic and rank than its previous position and its competitors.
Now the main question is this; How do we know how many backlinks we need?
In answer to this question, we must say that there is no direct way for you to find out exactly how many backlinks you need to be on the first page of Google.
But our suggestion is to get the number of backlinks of your competitors using tools. By doing this, you will find out how many backlinks you need.
For example, those who have a website in the field of tourism, definitely know that there are many backlinks and competitors spend a lot of money to rank in important keywords such as “Mashhad tour”, “Kish tour” and words like these. have had for reporting. As a result, if you are active in this field, you will notice the number of backlinks simply by checking competitor sites in backlink analysis tools.
But the question is what is the best tool for backlink analysis? In the following, we suggest the following tools as a reference for SEO training in Iran:
- Ahrefs Backlink Checker
- small SEO tools backlink checker
These tools are useful in backlink analysis and provide you with good information about your competitors.
9- Creating more backlinks and internal links
As you all have heard repeatedly, backlinks add credibility to your page, and any page with higher authority can rank higher in Google more easily.
The point you should know is that without exception, all SEO site activists and experts agree on this issue and believe that backlinks can be a good option to be on the first page of Google.
Creating quality internal links is another answer to the question of how to get on the first page of Google. Be careful that on any page or tab you are considering, you should only use links that are related to the topic of that section. Otherwise, that particular content may go through the process of being on the first page of Google later than usual.
Very important tip: Be sure to use the keyword of the target page and related keywords to build backlinks.
These days, advertisement reporting is one of the best options for making backlinks and getting links from reputable sites. Advertising reporting indeed costs a lot, but it can create the most valuable links for you and give your page high credibility.
10- Coordinating the goal with the opinion of the audience
The thing you should consider is that your page is supposed to be useful for a certain audience, so it doesn’t make sense to include your taste in everything and ignore the audience. You should pay attention to the needs of the audience and be aware of designing the main goal and content of the site to attract their attention and attract more audiences.
11- Attention to the path of links
It is interesting to know that Google can also check the path of your links in the rankings and the shorter the desired path is without irrelevant and secondary links, the better it will be for you. For example, if you have an online store, the simpler the path from the order to the user’s shopping cart, the better, and on the contrary, the higher the sub-links and advertisements, the lower your chances.
This tip will help you prepare your site to be on the first page of Google and prepare the way for the presence of a large number of users. These actions are noticed by Google and considered a better rank for your website.
12- Be patient!
Unfortunately, it takes time to be on the first page of Google. You want to know how long it takes; It’s not easy to say. However, based on our experience at creative Bak, it takes a year for you to reach the first page of Google from nothing. (of course, it all depends on the type of keyword)
Of course, be careful that many factors are involved in this field; From the quality of your content to the difficulty and competition of the keyword you are looking for. But in many cases, we have seen that after creating content for a specific keyword, Google quickly considered a high rank for Neoseo. The reason was that we had tried to implement the best quality and SEO techniques well in that article. Google attaches great importance to quality.
Of course, if after some time, you did not see any progress, you have undoubtedly failed in the above steps, which are the main techniques for bringing the site to the first page of Google. You have to go back and review all your activities to find the problem. In many cases, the problem of bringing the site to the first page of Google for people is solved by this work.
Why shouldn’t you just be satisfied with being on the first page of Google?
This chart alone says it all; With this graph, you can see that the most clicks are allocated to the top 5 ranks of the search results. You can also see the upward trend of this case; The closer you are to rank one, the higher your website’s click-through rate will be. The difference between the ranks on the first page is very strong; Those websites that cannot raise their rank higher than rank 5, can get a very small percentage of clicks.
Of course, don’t be disappointed; Placing the site on the first page of Google is very valuable; But if you can raise the website among the ten available results, you will feel its advantages well.
What factors prevent the site from being on the first page of Google?
Naturally, to be on the first page of Google, you must, first of all, identify the problems that are blocking your way and fix them one by one. In the following, we will present to you the most common problems that exist in the field of lack of growth and promotion of the site‘s rank.
Low site speed
How long do you think it takes for a fast website to be displayed to the user? On average, your website takes 5 seconds to fully load for the user, if it takes more than 5 seconds, the user will leave your website without any delay. This issue causes the bounce rate of the site to increase terribly and it is natural that after that, you will never be able to be on the first page of Google.
Your content does not build trust
As we all know, all businesses can only achieve great success if people trust them; This is the trust that makes the purchase. This may seem a bit simple, but you have to ask yourself, what exactly has my website done to make people trust its content and the brand they see?
Creating trust does not require a series of special principles and secret techniques; It is enough that the performance you show is intelligent. It must have happened to you that you are in a situation where a person or business pressured you to make a purchase. This is also true for your website and online business.
That is, if you want users to trust you, there should not be any color of buying and selling in all the activities you do on your website. The main purpose of your brand indeed is to sell or provide certain services, But it should be one part of the thousands of parts that exist in the process of your website’s activities.
Also, try to be yourself; Unlike other people, don’t look for shoes and try to put yourself on the same level as your users. In this case, a very great trust is formed between you and these people.
Your content is not targeting the right keyword
If it is not clear which user problem you want to answer, you will have a hard time getting your site up in Google search results. The content should be clear and transparently deal with the issues. A user who enters the page of your site should understand the main topic in the first few seconds when he is reading the content of that page.
Of course, be careful that this issue must be implemented for each page of the site. Because this is not the only user who should understand the topic of your site; The search engine crawler also examines all your pages and finally decides which page to rank for which keyword.
Non-continuity in publishing content
One of the main keys to solving the problem of not being among the top ten ranks of Google is publishing content regularly. As soon as you publish some SEO content on your website and wait for these to be quickly ranked by the Google crawler, it is not the right thing to do.
To start with, Neoseo’s suggestion is to publish at least 10 pieces of content per month and consider a different keyword for each of these SEO content. In this way, you are constantly telling the search engine that you have something valuable to offer. By continuing this process, the pages of your site will find the ability to get top ranks.
Important point: One of the most common things that happen in this field is that people face a lack of keywords after 6 or 12 months of regularly publishing content. The best solution for this issue is to update. When you notice that valuable keywords are scarce, go back and update the content that has been the most profitable for your website. Make sure you follow the guidelines for updating content.
Failure to implement the best SEO techniques
Many courses in the field of site optimization and SEO have always been, are, and will be held. All you have to do is to identify the best ones and make the best use of the updated training that is available to you. Of course, there is another way, which may be a little time-consuming, but at least it is free. You can use the articles of the reliable foreign language SEO training website and implement the tips and techniques that these reference websites provide for free in your SEO strategy.
The important thing in this context is the up-to-date information; You should never use data that no longer affect improving SEO.
As you know, the Google ranking algorithm is always updated; One of the things you should always do is check the news related to the update of this algorithm. This is a technique that most SEO professors do; These people are always listening to the bell to coordinate the performance of their website according to the latest Google ranking algorithm to avoid fines and sudden drops in ranks. Be sure that if you use the same method, being on the first page of Google will be like drinking water for you.
Your site is busy!
Website structure is one of the important factors in ranking. If the base of your website is not clear, most people who enter your website will immediately leave it; Because they don’t understand what’s going on on your site! This is the issue that causes the bounce rate to increase sharply and Google does not place you among its top ranks. Google realizes that there is something on your site that annoys users, and this is exactly the opposite of what this search engine wants; It means user satisfaction.
So; You must show users a correct map!
The navigation menu is one of the main factors that help improve the user experience of the site. If the user who has entered the site, does not know what exactly to do, he decides to leave the site in the first few seconds. Yes, it is exactly like that and users behave a little cruelly in such cases!!! As a result, to avoid such problems, you should upgrade your site’s navigation system and also make sure that this system is easily understandable for the user.
Heavy competition in your industry
Always keep in mind that it is much easier for some internet businesses to be on the first page of Google.
For example, getting ranked one in the field of buying and selling mobile phones is much more difficult than getting ranked one among coffee buying and selling websites. Therefore, the type of internet business also plays a significant role in the SEO status of the site; But it is not a reason for you to be careless about implementing the techniques that we mentioned in this article.
If there is high competition in front of you, it shows that you should try harder than before. That is, if you are going to start building backlinks for your website, you must implement at least double the activity you had until now to achieve the result.
Be aware that one of the best ways to rank for keywords with high search difficulty is to be different.
For example, if your competitors produce good textual content, you should use podcasts, videos, and attractive infographics in addition to producing high-quality content so that your website pages stand out for users in Google search results.
Not transferring credit to a trusted author
In 2018, Google made an EAT update to its ranking algorithm. To display the name of the author or the source of the content of an article, blogs on the web, become one of the ranking factors. It means that if a website publishes information in the field of medicine it mentions the name of a doctor or a reputable treatment group as the source of its information, the probability of being on the first page of Google for that site will increase several times.
The purpose of this mechanism is that websites try to publish authentic and valuable content. Decreasing trust in websites will decrease trust in Google by users!
Your pages have a new index tag!
It may be hard for many of you to believe; But in some cases, webmasters may mistakenly re-index their site pages and wait for these pages to appear in Google search results.
In some cases, it has been seen that several site designers, when they want to deliver the website to the employer, re-index the entire site. As a result, it is possible that when you start optimizing your site, the website may still be unindexed and unable to rank in Google search results. Sometimes it’s the simple things that you may have overlooked that hold you back.
What is the new index tag?
One of the other reasons for not being on the first page of Google is the Nuindex tag. Now we want to see what the new index tag is:
You know that if a page wants to be included in Google’s search pages, it must be indexed by Google’s crawlers. When we search for something in Google, Google searches for it among the pages it has indexed. Now we want to say what is Navaindex. We can say in very simple language, we tell the crawlers of Google not to index one or more pages. This command is often given as a meta tag to the Html source code.
Low loading speed
One of the things that prevent you from being on the first page of Google is the issue of low page loading speed. There is no doubt that loading speed is one of the most important factors in site ranking. The higher the loading speed of the site pages, the more likely it is that visitors to the site will give up on their decision and leave the site, and this will cause a site not to reach the first page of Google.
This problem is more common, especially in mobile versions of sites that are less noticed by administrators. It should be kept in mind that more than 50% of mobile users leave sites with a loading speed of more than 3 seconds. You can use tools such as Google’s PageSpeed Insights tool to measure the loading speed. Google’s suggestion to solve this problem is to use AMP format on website pages.
It is recommended to check your website once with site speed analysis tools. These tools check the speed of your site and suggest ways to improve it.
Inconsistency of internal links
Another thing that prevents the site from getting higher in Google searches is the inconsistency of the internal links of the site. The main problem is that most sites only focus on the pages of the page that are considered the main pages and generate income.
This same lack of focus causes inconsistency of links and as a result many problems. To solve this problem, you need to define and correct the links for all pages, not just the main pages. It should consider the content of all pages as a cluster, each of its seeds supporting other seeds.
The wrong structure of the page compared to the topic
The next problem from the set of things that prevent it from being on the first page of Google is the issue of the wrong structure of the pages about its topic.
Simply placing a large number of backlinks or a large amount of correct information or even the proper writing of the content posted on the pages is not a guarantee that the ranking of those pages will increase.
If you are still facing the problem of a low ranking after following all the conditions, your problem is probably the content structuring issue. You can recognize and use the appropriate structure for the content by referring to the pages of competitors who have high rankings.
Improper optimization of pages for the right keywords
Another thing that prevents you from reaching the first page of Google is the issue of keywords, the limitation of their number, and the high number of sites that use common keywords.
This problem occurs because too many sites and pages focus their marketing efforts on a common theme. This sharing of the topic and as a result, the lack of new information causes the production of extremely repetitive content and the repetition of keywords by a large number of competitors.
This issue is so important and so comprehensive that a separate article can be dedicated to it, but if we want to give a concise solution for it, we should mention keyword map tools.
These maps should have different columns for target keywords, linked websites, and SEO information. Using these maps makes it possible to use different keywords for similar content.
You are in a hurry!!!
Dear friend, if you have just launched your website and expect to come to the first page of Google after a week by publishing some content and updating them, then it is natural that this is a futile expectation. We must say that if you are ranked in the Google search results, you have a very good chance!!! So pay attention to this important point if it has been a long time since you launched your website, you don’t need to rush. You have to wait until the site SEO techniques that you have implemented come to fruition and then expect to be on the first page of Google.
See, in the path of SEO and site optimization, you have to work on your patience; You must understand that SEO does not work miracles! SEO is quite a logical process that must reach a conclusion based on a series of specific principles, and concluding naturally takes time and you need patience.
How much does it cost to get on the first page of Google?
One of the most common questions that users ask SEO experts is how much it costs to get on the first page of Google. To get to the first page of Google, you have no more than 2 ways:
Become an SEO yourself
Becoming an SEO is not an easy task. To become an SEO expert, you must first participate in an SEO training course and focus on the topic of SEO for a while to gain enough experience to SEO a site. Note that choosing a suitable training course is a big challenge. Today, many people introduce themselves as SEO professors and offer different courses with different titles to users, but a professional SEO professor is a person who has been active in the field of SEO for many years and has completed many projects. Failure has finished.
In general, this is entirely up to you. If you have the conditions to attend an SEO course and you can gather all your focus and attention to become an SEO expert, do not hesitate to do so. Otherwise, pay attention to the next solution.
Hire an SEO or get help from an SEO company!
Business managers usually have this solution in mind and their opinion is to “leave the work to the assistants”. The cost of getting on the first page of Google (SEO and site optimization) is not something we can explain in one line or paragraph.
Creative Bak and other SEO companies typically offer various pricing options to help clients achieve first-page rankings on Google. SEO costs for a website can range from 5 Tomans per month with a 6-month contract but may vary based on the industry and the level of difficulty in ranking for specific keywords.